Data Privacy vs Cheap value vs Compromises

How your data is bought at Low costs and leveraged to build ML Models !!!

Keep Exploring!!!

Smarphones are sensors, Customer Data Platform

If you aren't the paying customer, you are the product. 

Interesting read - Android Mobile OS Snooping By Samsung, Xiaomi, Huawei and Realme Handsets

Key Findings

• Samsung, Xiaomi, Huawei and Realme Android variants all transmit a substantial volume of data to the OS developer (i.e. Samsung etc) and to third-party parties that have pre-installed system apps (including Google, Microsoft, Heytap, LinkedIn, Facebook)
• Re-linkability of advertising identifiers. Samsung, Xiaomi, Realme and Google all collect long-lived device identifiers, e.g. the hardware serial number, as well as user-resettable identifiers, such as advertising IDs
• On the Samsung handset the Google Advertising ID is sent to Samsung servers

• What apps are used and when, what app screens are viewed, when and for how long
• Several Samsung system apps use Google Analytics to log user interactions (windows viewed etc)
• Samsung, Xiaomi, Realme, Huawei, Heytap and Google collect details of the apps installed on a handset
• The list of installed apps is potentially sensitive information since it can reveal user interests and traits (a mental health app, a political news app)
• No opt-out. As already noted, this data collection occurs even though privacy settings are enabled
• Xiaomi collects the most extensive data on user interactions, including the timing and duration of every app window viewed by a user
• One example of potentially sensitive metadata is the name, timing and duration of the app windows viewed by a user.
• Data which is not sensitive in isolation can become sensitive when combined with other data
• Android handsets can be directly tied to a person’s identity in at least two ways.  Firstly, via the SIM. When a person has a contract with a mobile operator then the SIM. Secondly, via the app store used.
• Use of the Google Play store requires login using a Google account, which links the handset to that account since Google collect device identifiers such as the hardware serial number and IMEI along with the account details
• Sometimes the plaintext data (i.e. after decryption, if needed) is human-readable, e.g. json.
• On a Samsung handset Samsung, Google and Microsoft/LinkedIn all collect data. That raises the question of whether the data collected separately by these parties can be linked together (and of course combined with data from other sources).

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Personal Datawarehouses

We need to have the ability to claim our personal data / use it to trade without PII. Everything now is paid Gmail / google photos/youtube. The end-user data is used without any benefits for End-user.

• Reclaim your Google Data
• Reclaim your Social Media Data
• Reclaim your Amazon Data
• Reclaim your Location Data

Hope there is some value for user data.

Keep Thinking!!!

Decode your personality - Social Media Unplugged

• Google - will you everything about you. Regular search, restricted search, places visited
• Gmail - Your friends and their locations, Your communication and type of person you are
• Facebook - What is your social circle, your financial status from the place you live and place you work
• Linkedin - Your average compensation can be estimated with your education, company and years of experience
• Whatsapp - All your mood swings, emotional discussions and your relationship with the outside world
• Mobile Number - Your average calls, the number of contacts in friends/blood relationships
• Bank Account - Spending patterns, places you visit. Average expenses across food/shopping/travel
• Uber - Where you traveled, What was your pattern for the last month

China is waking up to data protection and privacy. Here's why that matters https://t.co/Pssem2VcXW pic.twitter.com/7Rwtmbapls

— World Economic Forum (@wef) January 14, 2020

We do not have ownership of your data shared. There is no expiry date for the data collected. This data is good enough to decode a person.

Google Sued for Secretly Amassing Vast Trove of User Data

• Consumer browsing history
• Web activity data 
• Invasion of privacy and violations
• Storing geolocation data with its mobile apps

Today Attended Aljazeera discussion on Cambridge Analytica Scandal. (April 8th)

Founder - BRITTANY KAISER of ownyourdata 

• 87 million Profiles were screened in facebook
• Data science to classify/label possible persuaders
• Leverage all their behavioral data 
• Identify their interests (Climate change, national security, Refugee issues) based on their Facebook groups/feeds
• Targeted Ads and convert them into positive voters / Compromise Integrity / Privacy

Sounds Scary :( :( Manipulating data



Tech Talk Link

What Swiggy knows about you?

Single vs Family, Brand Centric, More than what I could think of :(

What a Better Social Network Would Look Like

• Make social networks nonprofits
• Ban algorithmic amplification
• Restrict personal data collection and behavioral advertising
• Let a field of smaller social networks bloom
• Stop putting white men in charge

New Age Social Media - My Perspective
Social media has to be more realistic to reflect on our life. Our daily thoughts only our first level circle immediate relationships need to know. Our social thoughts or tagged social should be reflected in the second-level circle. About education, professional it needs to reflect in the connected circles
Everything needs to be within the limits to avoid information overload. Today data is business and connections are the business value of the individual. In the long run, both businesses and consumers will lose value. Companies focused on rapid market share without ethical values will end up creating zombies than responsible citizens.

Awful AI Projects - Link

Keep Thinking!!!