Interesting Product - sivi.ai

sivi.ai

The concept of blending image/text and providing ad variations is very impressive :)

The next question comes up / How does it compete against other models? Text to image generator options?

Current State of Art models struggle with creating the right mix of design with image and text content.

My Understanding

• Have variations for text
• Have Variations for image
• Leverage past data
• Position according to domain/data
• Generate variations

30% image variations

30% text variations

40% templates and positioning based on domain / data / templates

Keep Exploring!!!

GPT for Marketing Product

5 reasons why every retails needs virtual try-on technology

• Increased Customer Satisfaction: Virtual try-on technology allows customers to try on clothes without having to physically visit a store. This increases customer satisfaction by providing them with a convenient and hassle-free shopping experience.
• Improved Conversion Rates: Virtual try-on technology can help to improve conversion rates by giving customers the confidence to purchase items without having to worry about fit.
• Enhanced Visualization: Virtual try-on technology allows customers to visualize how an item of clothing will look on them before they purchase it. This helps to reduce the risk of customers returning items due to dissatisfaction with the fit.
• Increased Engagement: Virtual try-on technology can help to increase engagement with customers by providing them with an interactive and immersive shopping experience.
• Cost Savings: Virtual try-on technology can help to reduce costs associated with returns and exchanges due to incorrect fit. This can help to increase profitability for retailers.

Top 10 reasons Why virtual try on is needed in the cosmetic and beauty industry

• Increased Customer Engagement: Virtual try-on technology allows customers to interact with products in a more engaging way, which can lead to increased sales and customer loyalty.
• Improved Shopping Experience: Virtual try-on technology provides customers with a more realistic shopping experience, allowing them to visualize how a product will look on them before they make a purchase.
• Increased Product Awareness: Virtual try-on technology can help customers become more aware of a product’s features and benefits, leading to increased sales.
• Increased Conversion Rates: By providing customers with a more realistic shopping experience, virtual try-on technology can help to increase conversion rates.
• Increased Brand Awareness: Virtual try-on technology can help to increase brand awareness by providing customers with a more engaging shopping experience.
• Improved Customer Service: Virtual try-on technology can help to improve customer service by providing customers with a more personalized shopping experience.
• Increased Product Customization: Virtual try-on technology can help to increase product customization by allowing customers to customize their look before they make a purchase.
• Reduced Returns: Virtual try-on technology can help to reduce returns by allowing customers to visualize how a product will look on them before they make a purchase.
• Increased Accessibility: Virtual try-on technology can help to increase accessibility by allowing customers to try on products from the comfort of their own homes.
• Cost Savings: Virtual try-on technology can help to reduce costs associated with product returns, shipping, and customer service.

Keep Exploring!!!

Learning Notes - Marketing your Products

This fantastic link Marketing-for-Engineers  has a list of resources, curated talks, pointers from a Marketing perspective.

Some key Talks and Notes
Talk #1 - How To Create UX Personas
Persona

• Type of customers
• Industry, device, time, goals of customers
• Identify customers, patterns
• Connect with them
• Observe, Capture the findings and add more data points
• Insights into customers
• Track changes to personas over time

Talk #2 - What is an Empathy Map?

• Understand user thinking, feeling, saying and doing
• Conducting moderated sessions to understand users
• Ask a lot of open-ended questions
• Understand and prioritize user needs
• Capture explicit opinions, implicit signals/response
• Created based on aggregated users across gender/age groups etc..

Talk #3 - Customer Development and Lean Startups
Venture performance = product development + customer development + team building + luck
Venture performance = learning rate | product development | customer development | team | luck
Analyze market, product, customers
Methodology to go from unknown to known. Customers, products, business models

Step by Step process

• Define
• Layout Steps
• Make Observations
• Analyze data
• Conclusions / Further Experiments

Ways to Reach out

• Reach out to existing network
• Learn from competitors
• Local meetup
• Social media
• Local incubators

Zero Cost Marketing

• Blogs
• Free Resources / Tools
• Collaborating with like-minded folks

Startup - Search for a business model, Transition to next phase scale-up, Execute the model

Happy Learning!!!