Learning Notes - Marketing your Products

This fantastic link Marketing-for-Engineers  has a list of resources, curated talks, pointers from a Marketing perspective.

Some key Talks and Notes
Talk #1 - How To Create UX Personas
Persona

• Type of customers
• Industry, device, time, goals of customers
• Identify customers, patterns
• Connect with them
• Observe, Capture the findings and add more data points
• Insights into customers
• Track changes to personas over time

Talk #2 - What is an Empathy Map?

• Understand user thinking, feeling, saying and doing
• Conducting moderated sessions to understand users
• Ask a lot of open-ended questions
• Understand and prioritize user needs
• Capture explicit opinions, implicit signals/response
• Created based on aggregated users across gender/age groups etc..

Talk #3 - Customer Development and Lean Startups
Venture performance = product development + customer development + team building + luck
Venture performance = learning rate | product development | customer development | team | luck
Analyze market, product, customers
Methodology to go from unknown to known. Customers, products, business models

Step by Step process

• Define
• Layout Steps
• Make Observations
• Analyze data
• Conclusions / Further Experiments

Ways to Reach out

• Reach out to existing network
• Learn from competitors
• Local meetup
• Social media
• Local incubators

Zero Cost Marketing

• Blogs
• Free Resources / Tools
• Collaborating with like-minded folks

Startup - Search for a business model, Transition to next phase scale-up, Execute the model

Happy Learning!!!