Key Notes
- Customers make well-informed decisions
- Customer use digital platforms to validate their thoughts
- Website, Social media content helps to connect during a crisis situation
- Digital lies on top of the supply chain of the product
- Customers get access to both digital/physical product
- Advertisement, Social media images are digital assets
- All information related to products categorized as Assets, Information, and Projects
- Platform for management of products, catalog, prices
- As the product evolves the digital assets also evolve with time
- AI is accelerating with COVID situation
- Speaker from Company - Link
Keep Thinking!!!
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