"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

May 08, 2020

Predicting the Future: Retail's New World - The Parker Avery Group

  • Historical models will be compromised. Allocation, Replenishment and Demand Forecasting
  • Learn - Recover - Evolve
  • Preparing ourself for next time, learn to recover from the current situation

Learning
  • Store closures 
  • A significant difference in sales patterns
  • 2018 vs 2019 vs 2020
  • Execution systems, Replenishment, Forecasting, Automated purchase orders, time-series approaches 
  • Forecasts systems need intervention 
  • Analytical systems haven't seen such situations

Recover
  • Reassess the demand
  • Validate Forecasting Numbers / Adjust according to the market situation
  • Sales mix will look very different at category/class/subclass level
  • Trust your gut feeling
  • Having a cross-functional team that understands the demand/operations/foot traffic. All functions planning, fulfillment, store managers work together. Retail community learn from each other
  • Test and Learn for short term
  • Forecast for shorter timelines and estimate the accuracy of models 
  • How long reduced sales will continue depends on several factors / economic conditions
  • Ensure data is in the best shape to capture the trends
  • Identify signals in short / medium / long term
  • Understand sales mix identified online and bring it back to offline stores
  • Do not open all stores at once
Evolve
  • Go beyond time series, Decision Trees / Deep Learning to include hierarchy/location attributes / COVID parameters/impact - Look at short term / long term forecasts. Supplement with newer features
  • Supply Chain - Ensure inventory is in place during the crisis situations. 

Time
  • How long mitigation process will take?
  • Shorter the better
  • Start with easy mitigation strategies
  • Video - Faster responses / Right time to invest
  • Make existing systems smarter (Intuitive)
  • Sales are going to be down, the sales mix will be different. Have a rolling sales mix
Learn from current disruption to prepare for the next disruption

Keep Thinking!!!

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