Learning Notes - Coresight Classroom: Retail Business Models Evolution in China Under COVID-19

This was a useful webinar. It showed examples in China in new forms of business, innovation, going digital, patterns of shopping.

Trend #1 - Livestreaming for consumer experience

Most of the businesses have moved online integrating a live stream shopping experience. This is more of connected / virtual and contactless shopping

• Starbucks - Contactless delivery in China
• Most innovation during crisis - Restaurants
• Whatsapp for buying/selling
• Whatsapp groups 

Retailers

                                                                       Shopping Malls

Luxury brands going digital

•  Luxury brands opened flagship stores online

Restaurants going live for ordering/enhance customer confidence

• Restaurant to see online and buy through platform

Trend #2 - Older users going Digital

Trend #3 - Local brands emerged as preferred suppliers / Conservative / Sentiment to support local industries

Trend #4 - Offerings for stay-home situations

Trend #5 - Consolidate CRM instead of fancy marketing / New Post COVID World

Keep Thinking!!!