Planogram Inspirations

Planogram Inspirations

• 3D detailing (wheels, palms, pineapples and the awning)
• QR code to enter a holiday contest
• Information postcards on the side of the display

• An exercise in beautiful simplicity that creates a valuable solution for the consumer/shopper

• ‘Refill & Save’ communication very effectively

• Great way of communicating value beyond price

• Epic festive display from Lindt in Budgens. The palletised display houses a bountiful array of SKUs and really benefits from the integral LED lighting. First class. 

Ref - Link

Keep Exploring!!!

Planogram Notes

 Session #1

• Brand / Distributor has to plan their store space
• Limited space / Short product life cycle / competition
• Increase sales - Right products on the shelf
• Space management and Visual merchandising
• Catalog / Products
• Merchandise displayed with signage, Setup, Planogram execution, stocking, maintaining, restocking
• Maximize sales, Increase volumes
• Before and After Images (After Restock)
• Rotation of products

Key Notes

• Planogram - Product Placement Strategy. 
• Shelf - Distance between shelves, Height of shelf, Number of Isles
• Visual placement, alignment with software

• Goal of planogram
• Grab attention from customers

• Adding incremental products
• Merchandising Techniques
• Top shelf - Regional brands, smaller brands
• Second shelf - Bulls eye - Best Sellers
• Bottom Shelf - Bulk items, Heavier products

• Find Categories and their sales distribution

• Color complementing approach

Session #2

• Each Store
• Each Article
• Each Season

Session #3

Key Notes

Consumer Decision Trees

Keep Thinking!!!