Session #1
- Brand / Distributor has to plan their store space
- Limited space / Short product life cycle / competition
- Increase sales - Right products on the shelf
- Space management and Visual merchandising
- Catalog / Products
- Merchandise displayed with signage, Setup, Planogram execution, stocking, maintaining, restocking
- Maximize sales, Increase volumes
- Before and After Images (After Restock)
- Rotation of products
Key Notes
- Planogram - Product Placement Strategy.
- Shelf - Distance between shelves, Height of shelf, Number of Isles
- Visual placement, alignment with software
- Goal of planogram
- Grab attention from customers
- Adding incremental products
- Merchandising Techniques
- Top shelf - Regional brands, smaller brands
- Second shelf - Bulls eye - Best Sellers
- Bottom Shelf - Bulk items, Heavier products
- Find Categories and their sales distribution
- Color complementing approach
Session #2
- Each Store
- Each Article
- Each Season
Session #3
Key Notes
Consumer Decision Trees
Keep Thinking!!!
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