Garner Paper Link
Retail Use Cases
- Product purchase history analysis (POS and transactions)
- Competitive analysis (benchmarking competitors, market share, etc.)
- Multi-channel frequent shopper or loyalty tracking
- Market basket analysis
- Inventory optimization
- Replenishment optimization
- Social media analytics
- Campaign analysis and forecasting
- Promotion optimization
- Price optimization (modeling for pricing elasticity, sales & margins)
- Markdown optimization
- Assortment optimization
- Pricing Intelligence (competitive pricing data)
- Space optimization
- Predictive analytics
- Data visualization
- Multi-channel customer behavioral segmentation
- In-store shopper tracking analytics
- Pricing (based on market data)
- Demand Generation
- Prediction and Forecasting
- Merchandising (product mix & placement)
CX Experience
- Shopper tracking capability
- In-store video analytics
- Mobile devices for associates/ manager
- WiFi for customers
Happy Learning!!!
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