"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

June 09, 2022

Decode Content Engagement across apps / Alive and productive or Alive and Unhappy

Across different platforms / Apps, How the traps are set for Content engagement and amplification. How do you draw the line between #healthy consumption vs #dangerous consumption?

Youtube

  • The subscribe option that shows up regular daily videos
  • Updates to your favorites - Paranormal, travel vlogs, stocks, etc..
  • This easily takes up time before sleep (Adds to your menu list with constant follow up / curiosity)
  • Walking time is almost gone
  • Recommendations of video list to keep you scrolling

Swiggy

  • The notification / offers trap
  • Beautiful recipe pictures
  • Add more to the menu and get a 30% discount with X value order
  • Always this comes in mind, Even if you don't cook you can swiggy it anytime food delivered 
  • 50 rs if I walk for 5 mins, 300 rs for ordering from smartphone :), One-click at cost :)

Twitter

  • Search by trending tags and keep hearing opinions
  • Look for opinions similar to your beliefs
  • After a TV show lookup for trending topics to engage more in content

TV

  • Debate shows / Talk shows / comedy shows / Expedition X
  • People know the type of content/type of engagement
  • Although unverified but content that excites with uncertainty
  • Breaking news of constant repetition and sensation

Work (Some useful work)

  • Read papers / Experiment code
  • Look for solutions/references
  • 30% is useful, 70% is a useless Internet content

Whatsapp / Telegram

  • Groups / messages / discussions
  • Status in WhatsApp to know things around us
  • Constant forwards / motivation / count of unread messages / groups
  • Marketing forwards / calls from marketing/loans offers / Numbers that get shared with data registered in the apps

"Many time blocks of the day were used only for work before social media now take up smartphones". Everything consumes time. 

What we forget

  • Reminder I waste time and I age losing my precious time and thoughts, How slowly we change our routine based on the content we consume, gradual increase in content consumption with the personalized recommendations
  • A reminder this content is for attention and not really true always
  • The food in the picture is good for taste but bad for the heart
  • Everybody cannot afford to travel, focus on work
  • Don't live or long for Life that you don't have
  • Internet is a garbage yard, the more you travel without a plan the more you end up with trash
  • Eye problems, sedentary lifestyle everything will be an issue
  • Swiggy food looks good in pictures, and discounts but in quality often consuming it what about cholesterol?
  • Die early, get more health issues, feel emotionally low
  • Every age group kids/teens/adults / aged everyone has similar to their preferences and choices of apps for engagement, The changes come in all segments. How much we use for learning vs entertainment? How much do we get often distracted?
  • The small amounts of loss of focus how impact cascades into habits and loss of productivity

We have slow poison pills everywhere around us. Alive and feeling unhappy vs #alive and #focused vs alive and #purposeful. We need to set boundaries in our usage/consumption and be consciously aware of purpose/usage, or else we will end up as busy and unproductive.

Good read - Link

  • Fake news. Misinformation. Mental health crises. Election meddling. Extremism. Partisanship. Eating Disorders. Body Dysmorphia. Vulnerability porn.
  • Parasocial relationships4 where a single person can make thousands (or more) feel as though they are interacting on a personal, one-on-one level.
  • #Socialmedia companies hire #programmers and #datascientists to operate “engaging user interfaces” that strip mine your attention.
  • "...you’re not the customer, you’re the product."

Keep Thinking!!!

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