"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

November 28, 2018

Youtube - Please Improve your recommendations

With a lot of social media, new data. It's a lot of data duplication in Youtube recommendations, The recommendations are not contextual, time relevant, emphasis on emotional wellness

  • Data Duplication - News from one channel followed by same news reported from other mediums. The data is the same but why would we need to revisit the same new again
  • Repeat of News with Same Situations Involved (Aircraft Accident follows a list of other accident news in history). News with Negative emotions or More news and noise could be controlled or promote tips for Air Safety  
  • Promote Heterogenous mix - (We listen to songs / tech talks / motivation videos / news-trends) - Recommendations depend on day of week / time of day / place. It has to be more contextual than just what type of videos I saw recently
  • Impact on children - I have observed my niece spending tons on time on toys, cars etc. Learning has to be both online and offline. Time moves without any alert. Rather being glued its better we reduce/encourage better content that promotes creativity, questioning, thinking. Children don't know what's best to them, parents often feel giving smartphones makes them calm down
  • Emotional Wellness - There has to be a human touch/impact in every aspect of life. We are all tracked by our android phones. They know more about our patterns/actions. It can better understand our highs / low points of life than just making us download/watch more bits and bytes. Recommendations based on our lifestyle/commute / recommending start times / proactive to alert based on our previous activities. 
After two years. Today read this article . Key lessons listed below
  • ‘successful’ recommendations is watch time, providing compelling recommendations
  • Great for a company trying to sell ads but waste of time for consumer
  • YouTube’s interest to keep us watching for as long as possible.
Happy Thinking!!!

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