"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

February 07, 2019

Startup Idea - Incentivised Learning for Kids - Paid Online Courses

Taking a cue from the Cabs, Food Delivery we can also apply the same approach for Online Classroom / Teaching kids / MOOC courses

Students, buy a course for X% use a certain portion of it to surprise them with desserts / good meal/toys or something that would motivate them on daily basis. If I complete this I might get an Icecream so I will do this. (A little bribe to read)

Setting up Customer Base (Cabs) - OLA, Uber rides initially had heavy discounts for users, incentives for cab drivers. I remember applying coupons heavily and satisfaction of saving X% from every ride
Stabilization Phase - Since June 2018, I didn't get to see any more offers after they achieved user-base
Setting up Customer Base (Food Delivery) - Since October / November 2018 I again observed this trend of offers in Food Delivery. Heavily I have observed/used ubereats.

It's human psychology to go for offers / feel happy with the x% savings from the offer.

Learning (Incentivised Approach)
Taking the same idea and applying it for learning methodology. For every learning course, it can be evaluated based on
  • Consistency in attending classes, Consistency of Learning
  • Solving problems, Concept Understanding
  • Explaining the concept in own terminology 
  • Using AI to evaluate theoretical/experimental aspects of knowledge
  • Grade them against themselves, Instead of comparative grade provide individual progress time to time-based on collected data
  • Based on progress provide incentive points
  • These incentive points can be claimed with a special meal/toy something for that day
Call up and follow up when they are not taking up regularly. This personalized reminders also will give the motivation to continue the course. When the scheme of offers/promotions has a psychology impact at an individual level. The same concept for kids for the learning can be used to motivate them and provide more personalized incentives to make it more committed and encouragement for them.

Everything in life is connected with multiple aspects of actions, perspectives, thoughts. Hope this idea is implemented in learning apps to make it more encouraging for the kids.  Give the perspective of marks as something they are good currently in this particular subject. Do not give the impression that good scores mean you know everything.

All these courses should aid in creating long term learning interests, consistent learning / creative thinking/experimenting mindset. 

Happy Mastering DL!!!

No comments: