- Customer A buys 2 Beers, 1 bottle Whiskey every Wednesday of Week
- If he does not buy on Wednesday he will come on Friday to pick up 2 Beers, 1 bottle Whiskey
- If the customer is out of town he would not buy
With ML let see
- If customer usually comes within minimum 3 days and maximum 5 days
- If customer does not turn up after 5 days we need to find reason why
- Is there some other shop nearby where customer prefers to buy
- Does the custom buy the same thing online with discounts
We infer and quickly observe if there is a change in pattern to see if we are losing the customer. This is what churn modelling in simple terms.
Happy Mastering Data Science!!!
No comments:
Post a Comment