"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

January 07, 2020

Data Insights for HelloFresh

Menu Insights
  • Peak seller's
  • Weekday trends
  • Top trends based on seasonality
  • Review based listings
Customer Insights
  • Top customers
  • Age Groups
  • By Gender
  • Average revenue per customer by age group
  • Recurring customer patterns
  • Food quality issues / incidents / patterns
Demand Insights
  • Locality vs Demand
  • Maximum Ordered Items
  • Peak times
  • Lean times
  • Weekend patterns
  • Weekday patterns
  • Peak hour trends
Delivery Insights
  • Transportation cost / time
  • Maximum Traffic Delay Areas
  • Incidents / Damages
Basic ML Use cases
  • Forecast on volumes of items based on historical data
  • Segmenting customers based on Age / Gender / Veg / Non-Veg / Cusine Choices and providing recommendations
  • Forecast Order Volumes and assign Delivery partners based on Projected numbers to reduce other delays
  • Recommending a similar item every day from other restaurants based on historical data
  • Balanced diet customized to need /preferences based on user choices for a week
Happy Learning!!!

No comments: