Facebook + Reliance Jio (Privacy vs Preferences vs Recommendations)

This has been trending news last couple of days, Facebook investment in Jio. Let's look at stats

• India - 450 million active internet users
• Reliance Customer base - 369.93 million and market share to 32.04 percent in the telecom sector (Link)
• WhatsApp user base of 250-300 million in India (Link)
• FB users in India - 340 million (Estimated)

How Jio is evolving?

• Strategy #1 - High-Speed Free Internet @ low cost to Capture the market
• Strategy #2 - Leverage the customer base for the B2C segment
• Strategy #3 - Use FB details, Whatsapp details to understand user sentiments, choices, preferences

What Jio knows about customers

• Usage 
• Location Coordinates
• Gender / Behavioral Analytics

Social Media is giving away more and more information that was once deemed private

What Facebook knows about customers

• Social circle
• Financial status 
• Place you live 
• Place you work
• Education
• Buyer Sentiments
• Decode a lot more from your pictures
• FB technically can access whatever information that app accesses on your device
• Facebook is also a data and advertising platform

What can we do from a single picture on Facebook

• Age Estimation
• Emotions
• Clothing Factors
• Personality Type
• Lifestyle Patterns
• Gadgets / Cars / Things we live with
• Fashion Consciousness
• Brands Usage

We had already looked into this in related post decode your personality. 

There are many startups working in this space bringing the rural population on board. From Tiktok, Youtube, Facebook now it means Serious business. Facebook already has a proven history of data scandals. The visibility of data shared / people influenced will always be manipulated greatly. We end-users have no control over the influence of ads. Are they random or targeted based on our historical data?

Reference - Link
TikTok is a data collection service 

• Phone hardware (cpu type, number of course, hardware ids, screen dimensions, dpi, memory usage, disk space, etc)
• Other apps you have installed
• Everything network-related (ip, local ip, router mac, your mac, wifi access point name)

Another competitor that will be looked up will be Telegram. Telegram hits 400M monthly active users . There are other players in this segment.

Future Possibilities in Connecting Platforms + Users + Social Media Apps after Reliance jio + Facebook + WhatsApp. Future possibilities could be

• Airtel  / Vodafone + Telegram + Amazon 
• Airtel / Vodafone + Flipkart + Telegram  
• Google + Telegram

WhatsApp and Facebook will be invaded by ads, Stay tuned!!!

How the U.S. Military Buys Location Data from Ordinary Apps

Keep Thinking!!!