"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

January 07, 2023

Models at Different Stages of Customer Lifecycle

 


Stage I: Reach
Reach is the initial stage of the buyer’s journey. The key is to attract more visitors and provide an engaging experience that will lead to a purchase.

1. Smart Content Curation 
2. Programmatic Media Buying
3. AI Generated Content 
4. Voice Search 

Stage II: Act
The second stage of the consumer journey is intended to draw the consumer in and to make them aware of your products and services.

5. Propensity Modeling 
6. Ad Targeting 
7. Predictive Analytics 
8. Lead Scoring 

Stage III: Convert
This is the important stage of moving a consumer from being an interested prospect to being a customer or member.

9. Dynamic Pricing 
10. Re-Targeting 
11. Web & App Personalization 
12. Chatbots 

Stage IV: Engage
Once a purchase is made, it is important to continuously build engagement and loyalty with the intention of expanding the relationship and potentially generating referral business.

13. Predictive Customer Service 
14. Marketing Automation 
15. 1:1 Dynamic Emails 

Keep Exploring!!!

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