Stage I: Reach
Reach is the initial stage of the buyer’s journey. The key is to attract more visitors and provide an engaging experience that will lead to a purchase.
1. Smart Content Curation
2. Programmatic Media Buying
3. AI Generated Content
4. Voice Search
Stage II: Act
The second stage of the consumer journey is intended to draw the consumer in and to make them aware of your products and services.
5. Propensity Modeling
6. Ad Targeting
7. Predictive Analytics
8. Lead Scoring
Stage III: Convert
This is the important stage of moving a consumer from being an interested prospect to being a customer or member.
9. Dynamic Pricing
10. Re-Targeting
11. Web & App Personalization
12. Chatbots
Stage IV: Engage
Once a purchase is made, it is important to continuously build engagement and loyalty with the intention of expanding the relationship and potentially generating referral business.
13. Predictive Customer Service
14. Marketing Automation
15. 1:1 Dynamic Emails
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