Basics - Multivariate testing vs A/B test

Multivariate testing - A technique for testing a hypothesis in which multiple variables are modified. A Vs B Vs C Vs D Vs E. . An MVT allows marketers to understand the impact of changing a number of elements at once (e.g. headline and image

A/B test has isolated variations made beforehand. A vs B. A/B tests are best for testing the global maximum.

• Optimizely - One of the most well-known optimization platforms that offer a wide range of testing options, including A/B testing, multivariate testing, and personalization.
• VWO (Visual Website Optimizer) - Provides a suite of testing tools, including A/B testing, split testing, multivariate testing, and other features like heatmaps, session recording, and more.
• Adobe Target - Part of Adobe's marketing cloud, Adobe Target offers A/B and multivariate testing along with personalization and is a tool used by many enterprise-level businesses.
• Google Optimize - Google's testing and personalization platform integrates with Google Analytics and offers both A/B and multivariate testing capabilities, as well as redirect tests.
• Unbounce - While primarily known for its landing page builder, Unbounce also offers A/B and multivariate testing tools specifically geared towards optimizing landing pages for higher conversions.

We used to do something similar called weblabs experimentation during my days at Amazon

Keep Exploring!!!