"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

March 01, 2019

Personalized Travel Plans

I found this company Pickyourtrail interesting. I wanted to analyze more on their personalization algorithm. Some thoughts on the same.
Product Concept - Personalized End to End Travel Plans
Selling Point - Personalized recommendations
Target Audience - Well to do earning professionals

The initial dataset they collected on Travel Destinations, Trending destinations, Historical data is key

If we have to take an Automated Recommendation using ML Algorithm. I would see it this way

  • Collect Social Media Data
  • Analyze Income Range 
  • Historical Data from previous travel collected from Social Network
  • Interests collected from Likes, Comments from Social media
  • Segment the customers into categories - Wildlife Travel, Spiritual, Normad Trips, Historical Interests
  • Match their months of previous travel
  • Match based on the data collected on future interests

Possible Options - Banks can tie-up and provide such offers. Instead of credit points personalized travel plans with tie-up from these vendors
Futuristic Way - Everything tied Banks - Flight Plans - Uber - Airbnd, Everything connected end to end and adjusted based on time changes and variations

Happy Learning!!!

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