The Data Collectors

Data Collectors

• Shopping - Amazon, Walmart
• Search - Google
• Email - Google
• Social Life - Facebook

Segmentation by Domain

• Data Around Consumption - Amazon
• Intent - Google
• Content Consumption - Facebook
• Healthcare, Education & Adaptive Learning, Financial Regulation, Credit - No Winner

Rough Map of a 'Typical Social Network'

Data Collectors

Data Intents

• Collect Moments
• Connect Relationships

End Customers - Data Segmentation

• Organizations
• Kids, Teens
• Working Professionals
• Family
• Friends

Honorable use of Data

• Recommendations
• Options to Delete
• Data Ownership

Privacy Concerns

• Tracking Personal Contacts
• Tracking Location and Other Activity
• Ethics
• Empathy

Collect data and use it in a honorable way!!!