Good Read - How to know what customers need

Ensemble of - Data Science =  1/3 engineers, 1/3 MBAs and 1/3 social scientists

• While initial reports of customer satisfaction were positive, the strategy proved to be a failure.
• Avoid copying your competitors' solutions. Instead, create solutions tailored to the specific needs of your customers.
• When conducting customer interviews, avoid asking "yes/no" or leading questions that limit their responses.
• Don't survey customers with preconceived notions of their answers, or you’re likely to run into confirmation bias.
• Instead of asking customers what they want, focus on what they actually do.

 Ref - Link

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