"No one is harder on a talented person than the person themselves" - Linda Wilkinson ; "Trust your guts and don't follow the herd" ; "Validate direction not destination" ;

March 24, 2023

How all Web Analytics data is stored ?

Google Analytics data is stored in a proprietary database and is not accessible to query as a SQL query.

Salesforce Analytics data is stored in a proprietary database called Wave. It is not accessible to query as a SQL query. Instead, it is accessible through the Salesforce Analytics Query Language (SAQL) which is a specialized language for querying and manipulating data stored in Wave.

Tealium analytics data is typically stored in a NoSQL database, such as MongoDB or Cassandra. It is not accessible to query as a SQL query. However, Tealium does provide an API that allows you to access the data programmatically.

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