You have to bookmark your thoughts, Sometimes I find it hard to even recall the links/sites visited. From my past retail efforts, I had a frame of thought on data models.
The common data model is another abstraction and is ready to use. This would come as ready aid for domain experts to recommend the suitable schema for the implementation. Schema maps easily to transfer business requirements.
The Customer Insights link
I would suggest a mix of both
Business Needs + CDM Model + Past Experiences = Proposed Schema
Need to explore a bit more on integration. Certain more things could be
- Industry
- Segments
- Use Cases
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